Co-Founder

tara armstrong

(The A)

Tara began her career in 2011 after earning her Master’s Degree with a thesis intriguingly titled Managing Tiger Out of The Woods. With a passion for storytelling and a flair for marketing, Tara has partnered with top national and international hospitality brands, building successful campaigns that captivate audiences and drive results. Her expertise spans from crafting engaging content to executing large-scale PR strategies, all while maintaining a genuine, down-to-earth approach.

A food, wine, and travel enthusiast, Tara believes that the best connections are made over a great meal and a shared experience. Whether she’s exploring the latest restaurant openings or uncovering hidden gems, her love for the  industry shines through in her work.

Co-Founder

michelle lan

(The L)

A savvy, vibrant and energetic PR professional, Michelle began her career in 2007 as a Communications Assistant for the prestigious TopTable Restaurant Group. Since then, she has built a strong specialty in media outreach and special events for fashion, lifestyle and hospitality clients. Michelle has a passion for uniting digital media tactics with conventional public relations campaigns. She strategically positions clients’ goals by targeting the audience engagement via all digital media channels. Over the years, Michelle has had the privilege to work with major industry players including Gap Inc., Joe Fresh, Hy’s Canada, Sequoia Company of Restaurants, Sake Institute of Ontario and many more. Often out on the social scene, Michelle is a lover of wine and is a self-professed ‘foodie’ with a wealth of information on city happenings and hottest restaurants.